How Experts Can Make or Break a Case with Graphics and Visuals

expert witness graphics

There are several different ways in which you could employ the use of expert witness testimony in a legal case. Doing it properly is more about finding the approach that works for you, but there are definitely some methods and tools that are more effective than others. One big way to benefit from expert testimony is through the use of visual graphics and presentations.

Visuals are a great way to explain otherwise complex topics and give people a glimpse of information that might otherwise be difficult to comprehend. It also allows experts to set the framework and create the basis for their entire testimony and the foundation of their expert knowledge. The use of a visual aid of some kind is known as demonstrable evidence and it’s a great way to help people learn.

In fact, studies show that as much as 75% of what we learn is gathered through visualization. It is a great way to make complex topics easier to digest, to convey information in a clear matter, and more.

Legal Topics are Complex

Since the legal arena is already filled with such complex topics and areas of information, having an expert witness is putting your case one step ahead. Using an expert that also employs graphics or visuals to help prove their testimony will take it one step further and give you even more credibility. Not only that, but when you have this kind of support, you will know that your case will be understood by the jury, the courts, and anyone else involved.

Visual aids are also a great way to present facts that cannot be otherwise construed effectively. If you need irrefutable evidence, for example, visual aids, reports, graphics, and other data might be the thing that pushes your case over the top. When combined with the right expert witness testimony, this is a great opportunity to give your case the upper hand.

Seeing is Believing

For many people, visual evidence is much easier to swallow than just hearing facts announced verbally. Anything that relates to the case can be used as demonstrative evidence, but it has to be useful and helpful in proving your point. After all, if it’s not relevant or useful, it’s merely going to be another distraction that gets in the way of you getting the outcome that you desire.

There may be objections to some of the visual aids or graphics used, but as with any objections, you simply have to prepare for the possible obstacles and set up your aids to ensure they can’t be argued. Follow the Federal Rules of Evidence and consult a reputable attorney to ensure that your expert is on point and that their visual support is going to get the job done without coming under fire.

Take advantage of the various presentation tools available in the courtroom and use the visual graphics and displays from your expert(s) to make things simpler for everyone. If you complicate things, the visuals are going to work against you, and that’s the last thing that you want.

Andrea Seiden


Andrea Seiden
Jumpstart Subject Matter Experts (SME), LLC